To effectively showcase products on a standee, it is important to consider several key factors that can have a significant impact on the success of the display. Here are some do’s and don’ts to keep in mind:
Keep it simple: The standee should have a straightforward, clutter-free design as well as clear, concise messaging that the target audience can easily understand.
Focus on pictures: Using high-quality pictures of the product can be a good way to get people’s attention and get them interested in the display.
Highlight benefits: Emphasizing the key benefits and unique features of the product can help to differentiate it from competitors and convince customers to make a purchase.
Ensure visibility: Make sure that the standee is placed in a high-traffic area where it can be easily seen by potential customers.
Use branding. Using the brand’s logo and colour scheme is a good way to get people to know and like the brand.
Consider the size: Choose a size that is appropriate for the space and the product being showcased. A larger standee may be more visible, but it should not be so large that it becomes difficult to move or transport.
Incorporate a call to action: Including a call to action, such as “Buy now” or “Learn more,” can encourage customers to take action and engage with the product.
Utilize different types of stands: Depending on the product and the space available, different types of stands can be used, such as tabletop stands, floor stands, or wall-mounted stands.
Keep it consistent: Ensure that the standee’s messaging and design are consistent with other marketing materials, such as product packaging, flyers, or website design.
Test and iterate: experiment with different designs and messaging and monitor the stand’s effectiveness. Make adjustments as needed to optimize its impact.
Overload with information: Don’t put too much information on the standee. This can make it hard for customers to understand the main message.
Don’t pay attention to design: A standee that isn’t well made can look bad and fail to attract customers.
Forget about the target audience: It is important to consider the preferences and needs of the target audience when designing the standee, as this will help to ensure that it resonates with them.
Ignore lighting: Lighting has a big effect on how people see the product, so it’s important to make sure the standee is well-lit and the product is shown in the best way possible.
Neglecting placement: Placing the standee in an area where it is not easily visible or accessible can limit its effectiveness and reduce its impact on potential customers.
Use too many colours: Using too many colours can make the standee look busy and distract from the main message. Stick to a few key colours that are consistent with the brand’s colour scheme.
Neglect the product’s packaging: The packaging of the product should complement the standee’s design and help to reinforce the product’s messaging.
Use low-quality images: Low-quality images can make the product look unappealing and unprofessional. Ensure that the images are high-resolution and of good quality.
Forget about the competition: Consider what other products or companies are in the same space and ensure that the standee stands out and differentiates itself from the competition.
Ignore the target audience’s needs: Understanding the target audience’s needs and preferences is critical in creating an effective standee. Consider factors such as age, gender, and lifestyle when designing the standee.
Overall, by keeping these do’s and don’ts in mind, businesses can create effective and impactful standees that effectively showcase their products and help to drive sales.